Ultime novità sul Digital Marketing 2021
Aggiornamenti e guide dai principali magazine e blog su SEO, SEA, social media marketing, UX, web analytics e molto altro.
Aggiornamenti in tempo reale.
- Remarkable Organizations and Challenges, Fast Development, and Small Teams Define the 2021 Intranet Design Annual Winners
- How to Draw a Wireframe (Even if You Can’t Draw)
- Google FAQ Rich Results (Almost) Limited to Two Per Page via @sejournal, @martinibuster
- Spotify Gets Into Social Audio With Greenroom via @sejournal, @MattGSouthern
- Shopify Sites Can Now Edit Their Robots.txt File via @sejournal, @MattGSouthern
- Twitter Wants to Let Users Untag Themselves From Tweets via @sejournal, @MattGSouthern
- Google Starts Highlighting Journalists’ Latest Articles via @sejournal, @MattGSouthern
- Google May Treat Antonyms As Synonyms in Some Cases via @sejournal, @MattGSouthern
- How Clarks is using email to create a “one-to-one connection” with customers
- What Is HTTP/2? Everything You Need to Know for SEO via @sejournal, @rvtheverett
- Marketing 101: Understanding the Fundamentals To Grow Your Business
- Did Google Search Console send an email with an error message?
- How to Use LinkedIn’s Social Selling Index Like a Pro
- Google limits FAQ rich results to a maximum of two per snippet
- Why Mobile and Desktop Rankings Are Different via @sejournal, @martinibuster
- The Benefits of Headless Commerce and How It Can Transform Your Ecommerce Store
- Infographic Resumes: 6 Hiring Managers Weigh In
- The Ultimate Guide to Instagram Stories Ads in 2021 [+ New Data]
- 6 Steps to Build a Single Customer View & Improve Customer Experience
- Permalinks: What They Are & How to Structure Them for Max SEO Value
- Everything You Need to Know About Marketing Operations in One Place
- PageSpeed Insights Now Shows More Field Data via @sejournal, @martinibuster
- Ready Player One? We might be closer to the OASIS than you think; Friday’s daily brief
- How to Make Newsworthy Content
- Facebook Has New Tools For Group Admins via @sejournal, @MattGSouthern
- Facebook Lists 4 Top Trends For US Marketers to Watch via @sejournal, @MattGSouthern
- Google Adds More Ways to Edit Business Profiles in Search via @sejournal, @MattGSouthern
- Customer Satisfaction: Benefits, Examples & Importance
- Now it’s easier to show what your business offers on Google
- Automation and Paid Search – How To Adapt and Prosper [Podcast] via @sejournal, @brentcsutoras
- Google expands GMB profile editing capabilities in Search and Maps
- 10 Top Digital Marketing Trends to Watch Through 2021
- Create Quality Product Shots With Your Phone: A Full How-to Guide
- How to Create the Perfect Business Slogan
- How to Increase Conversions Through Generational Consumer Values via @sejournal, @na
- New research shows Google serves almost half of all ad traffic on fake news sites
- WordPress SEO: the definitive guide
- 12 Proven Tactics for Law Firm Content Marketing Success via @sejournal, @xandervalencia
- 7 Success Factors of B2B Marketplaces
- Why GSC Shows Crawl Errors When Page Loads Normally via @sejournal, @martinibuster
- 9 Breadcrumb Tips to Make Your Site Easier to Navigate [+ Examples]
- The 2021 SEO Periodic Table is here to help you achieve more visibility; Thursday’s daily brief
- Facebook testing virtual reality ads in Oculus VR
- 7 Creative Ways to Earn or Build Links to Your Site via @sejournal, @JRiddall
- LinkedIn Data Shows Rise of Remote Marketing Jobs in US via @sejournal, @MattGSouthern
- HSBC, Benefit, and Zoopla on restructuring marketing teams to be future-focused
- How to Create a Successful Digital Marketing Strategy (With Examples)
- How to Use Machine Learning for SEO Competitor Research via @sejournal, @artios_io
- Sneak Preview of Brave Search – A Challenger to Google via @sejournal, @martinibuster
- How to Use Google Alerts for PPC Research
- How to Write a Winning About Us Page: 8 Dos and Don’ts via @sejournal, @seocopychick
- 10 examples of social media posts to get inspired
- How to Avoid SEO Disaster During a Website Redesign via @sejournal, @coreydmorris
- User experience is the difference between mediocre and next-level search marketing
- Google tests article carousel for some author knowledge panels
- How to Use Pinterest to Promote Your Business or Blog [Free Templates]
- How to Use Instagram Insights (in 9 Easy Steps)
- The 4 Most Important Pages on Your Website (& How to Optimize Them)
- The Beginner's Guide to Brand Pillars
- The Ultimate Guide to Writing a Cover Letter
- How to Build a Marketing Technology (Martech) Stack That'll Grow With You
- YouTube vs. Vimeo: Which Video Platform is Best for Your Business? [Data]
- Google page experience update rolls out just as core update finishes; Wednesday’s daily brief
- Goda Sniokaite: A Day in the Life
- Google My Business performance report adding driving direction requests and website visits
- 8 Experts Weigh in on the Past, Present, and Future Evolution of Link Building
- Microsoft Advertising launches new Tours and Activities ad format in open beta
- How to Create a Winning Content Strategy by Combining GA4 with a BI Tool via @sejournal, @dataddo
- The 2021 SEO Periodic Table is now live
- Google Page Experience Update Begins Rolling Out via @sejournal, @MattGSouthern
- All Google Merchants Can Accept Payment Via Shopify via @sejournal, @MattGSouthern
- Google Audience Expansion vs Optimized Targeting: The Difference Explained via @sejournal, @hoffman8
- Google page experience update now slowly rolling out
- The Marketer’s Guide To Medium
- How & Why to Use CDN Services for WordPress: A Complete Guide via @sejournal, @seocounseling
- As SEO changes, so do the tools that serve practitioners
- Is Having One Product Page With Multiple Products Bad for SEO? via @sejournal, @rollerblader
- 5 Ways to Convert Paid Ad Leads
- 4 Lesser-Known Local SEO Tips Even the Experts Miss via @sejournal, @hethr_campbell
- Google June 2021 core update finished rolling out June 12th
- Google Launches Search Console Insights via @sejournal, @MattGSouthern
- A Guide to Popular PHP Frameworks for Beginners
- What Netflix Bingeing Taught Me About Digital Experience
- Apple blocks open rate tracking: what will it mean for marketers? We asked the experts
- SMX Advanced starts today; Tuesday’s daily brief
- Now available to all, Google Search Console Insights
- How SEO Tests & Experiments Can Actually Lead Us Astray via @sejournal, @tonynwright
- How to Get Results from Broken Link Building
- Diners are returning to restaurants in record numbers, according to Yelp
- Yoast SEO 16.5: New Social Appearance Templates
- How to Map the Client’s Business Opportunities & Win More Pitches via @sejournal, @seomonitor
- Google Updating Top Stories Carousel via @sejournal, @MattGSouthern
- Google Bans Specific Verticals from YouTube Masthead via @sejournal, @martinibuster
- 24 Inbound Marketing Strategies Your Startup Needs to Start Using Today
- Direct Line Group’s Mark Evans on the three phases of digital transformation
- Google’s Mueller on Ranking Impact of Poor HTML, Spelling and Grammar via @sejournal, @martinibuster
- 4 Known GMB Issues & What To Do About Them – June 2021 via @sejournal, @thesocialdude
- The Ultimate Beginner’s Guide to YouTube Ads
- How to Use Google Discovery Ads
- How to timestamp YouTube videos and create Key Moments
- What Makes a Good Text, Display, or Video Ad? via @sejournal, @navahf
- Changes to Videos ads, plus Google and the UK; Monday’s daily brief
- GSK on employee experience and office culture in the age of remote work
- How 3 New Facebook & Instagram Shopping Features Could Help Marketers Boost Sales
- Why People Visit YouTube & How to Engage Them [New Data]
- The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips]
- How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips
- Here's How to Add a Link to Your Instagram Story [Pro Tip]
- 13 of the Most (& Least) Successful Brand Extensions to Inspire Your Own
- Weetabix and BBH on collaboration and creative comms
- SMX Advanced begins tomorrow! Don’t miss out
- Admiral’s Head of Marketing on humanising first-party data and a return to marketing’s roots
- SEO, PPC & Display Seminar Roundup: 10 June 2021
- How to Hire the Best Possible Local SEO Agency for Your Business
- You Don’t Have an Email Marketing Strategy: Here’s How to Make One
- How to Guarantee That No One Will Open Your Email
- 4 Myths of Email Marketing That Are Still False
- Collecting Metrics During Qualitative Studies
- The 6 Levels of UX Maturity
- John Mueller Answers What to Do About Link Building via @sejournal, @martinibuster
- Instagram Chief on What TikTok Does Better via @sejournal, @MattGSouthern
- The 4 Go-To Social Media Video Platforms & How to Engage Their Audiences [New Data]
- BrickSeek: The Hidden Tool Online Consumers Use to Find Hidden Inventory Sales
- Apple Mail to Block Email Tracking Pixels & More Digital Marketing News via @sejournal, @shepzirnheld
- Wunderman Thompson CSO Sid McGrath on repairing fractured retail brands
- How to Optimize for Rich Snippets: A Complete Guide via @sejournal, @BrianHarnish
- 6 Algorithm Hacks For Better Instagram Engagement
- How to Promote Your Blog: 21 NEW Strategies
- How to Write Perfect Paid Social Media Marketing Objectives (With Examples)
- 5 Best Google Ads Alternatives to Diversify & Grow via @sejournal, @brookeosmundson
- A successful link building strategy in 6 easy steps
- Content Marketing for Startups: How to Succeed Even Early On via @sejournal, @ViolaEva1
- Google agrees to not favor its own products or access user personal data in commitments with UK regulator on FLoC
- Your Brief Guide to Using Goal Seek in Excel
- TrueView for action campaigns will be transitioned into Video action campaigns in early 2022
- Top Five Things You Need to Ask Your Loyalty Tech Vendor
- Google Ads API, Partner badges, and reputation algorithms; Friday’s daily brief
- User-centric Approach: The Secret to Successful CRO
- How to Configure Google Analytics for Local Businesses
- Twitter Adding ‘Subscribe’ Button to Profiles For Newsletter Signups via @sejournal, @MattGSouthern
- Google Announces New Reporting Features in GA4 via @sejournal, @hoffman8
- Improving Search to better protect people from harassment
- Google Algorithm Update Targets Slander via @sejournal, @MattGSouthern
- 5 Privacy Policy Generator Options For Your Website
- How the U.S. Search Awards Found Its First-Mover Advantage & You Can Too - Ep. 229 via @sejournal, @brentcsutoras
- 3 Types of Data Science SEO Teams and How They Work via @sejournal, @VincentTerrasi
- How to Start a YouTube Channel: The Best Practices to Follow
- Google demotes slanderous content in search through its predatory sites algorithms
- Catch all the big plays with sports web stories
- How to Use Reverse Image Search For Competitor Research
- The beginner’s guide to Yoast SEO
- Top 10 Worst Marketing Disasters of All Time via @sejournal, @vandernickr
- Why Now Is the Right Time to Advertise With Video (If You Aren’t Already) via @sejournal, @GrpTwentySeven
- The Simple Guide to Creating an HTML Email [+ Free Templates]
- How to Effectively Disavow Links & Protect Organic Ranking
- If almost everyone uses Google, does that make it a public utility?; Thursday’s daily brief
- Digital Shift Q3 2021 Webinar
- Implementing a CX Strategy Webinar
- 15 SEO Experts Share Their Tips for Newbies via @sejournal, @TaylorDanRW
- 7 Tips to Get the Most Out of Online Conferences
- How to Get Better Results for Your GMB Listing with Fewer Tools via @sejournal, @LuckenbaughMark
- Pinterest Analytics in 2021: Track and Improve Your Pinterest Performance
- Google Unconference Returns, Registrations Open via @sejournal, @MattGSouthern
- Google Integrates With WooCommerce For Easy Product Uploads via @sejournal, @MattGSouthern
- Google released Google Ads API version 8.0
- Sky TV’s Marketing Director on innovating in the SVOD market
- Eight symptoms of weak agency positioning that are too often normalised
- Marketing That Matters: How TalkTalk digitised its customer journey to meet booming demand
- Google to release new Partner badge for those already meeting Feb 2022 requirements
- How to Test Your AMP Pages: The Complete Guide via @sejournal, @dansmull
- 5 PPC Business Ethics Examples and Best Practices
- How to Get More Views on YouTube: Experts Share Tips via @sejournal, @gregjarboe
- Small business SEO and local search: the ultimate guide
- 13 Best WordPress SEO Plugins via @sejournal, @jonleeclark
- LinkedIn Lists Top 10 In-Demand Marketing Skills via @sejournal, @MattGSouthern
- The Modern, Inside Scoop on Google PageRank In 2021
- 25 Google Search Statistics to Bookmark ASAP
- How to Embed Video in Email [Quick Tip]
- Google Shows How to Create Web Stories in 5 Steps via @sejournal, @martinibuster
- Woocommerce’s integration with Google Shopping is now live
- New Instagram Tools for Creators to Earn More Income via @sejournal, @martinibuster
- New tools to support vaccine access and distribution
- How big and fast was this Google June 2021 core update?; Wednesday’s daily brief
- MozCon Virtual 2021 Interview Series: Joy Hawkins
- Instagram on How Its Algorithms Work via @sejournal, @MattGSouthern
- Accelerated Mobile Pages (AMP): The Definitive Guide for Marketers
- An exhaustive list of +1500 Chat & Text Acronyms & Abbreviations
- Best WordPress Booking Plugins
- Virgin Atlantic’s Siobhan Fitzpatrick on the ‘double helix’ of CX and EX
- SEO Keyword Research: The Ultimate Guide [Ebook] via @sejournal, @MrDannyGoodwin
- 4 Pillars of Organizational Maturity for Smarter Organic Marketing via @sejournal, @stephanbajaio
- PPC Quick Wins: 4 Proven Tactics to Outshine the Competition via @sejournal, @CallRail
- IGTV for Small Businesses: The Complete How-To Guide
- Distribution Channels: What They Are, Types, & Examples
- Google drops the auction from its search choice screen
- HTTP 503: Handling site maintenance correctly for SEO
- Does Using a Dropdown Menu Negatively Impact Page Authority? via @sejournal, @RyanJones
- Google’s June 2021 core update was slow to roll out; here is what the data providers saw
- Google My Business phases out short names
- The 7 Best Free Resume Builders We've Ever Discovered
- How to Build a Market Development Strategy [Free Planning Templates]
- Fewer Women Than Men Asked For Raises During COVID-19, Especially in Marketing [New Research]
- How to Grow Your YouTube Channel [New Data]
- How to Work From Home: 24 Tips From People Who Do It Successfully
- How to Earn Links Organically & Resist the Dark Side via @sejournal, @hethr_campbell
- How to Break Through Your PPC Performance Ceiling: Increasing Ad Rank
- Google changes Core Web Vitals metrics; How to use lab and field data for optimization
- WordPress 5.8 Will Be Faster with WebP Support via @sejournal, @martinibuster
- What we learned about YouTube’s “Right to Monetize”; Tuesday’s daily brief
- The 10 Ingredients of Great Content Writing
- The Most Challenging Parts of the Content-Led Link Building Process
- How to Deal with the June Google Core Update
- Google: No Limit to Page Indexing For One Site via @sejournal, @MattGSouthern
- How to Use Wolfram Alpha for Marketing Research
- Google Doesn’t Rank Pages Different From Posts via @sejournal, @MattGSouthern
- How to Rank a Blog in Google’s Top 10 Search Results
- The 100% Free Tech SEO (+ Beyond) Site Audit Checklist
- Everything We Know About Google’s Performance Max Campaigns via @sejournal, @hoffman8
- Google Updates Video SEO Best Practices via @sejournal, @MattGSouthern
- 5 Things You Can Do Right Now to Improve Your EAT for Google via @sejournal, @JuliaEMcCoy
- How to check the performance of your rich results in Google Search Console
- YouTube Shorts: What Is It & How Can It Affect Your YouTube Channel?
- YouTube Shorts: What Are They & How To Use Them 2021 Guide
- 15 Examples of Great Marketing for Father’s Day Sales
- How to Choose the Right Facebook Ad Objective for Your Goals via @sejournal, @hoffman8
- Are You Making These Big Mistakes with Your GMB Listing? [Webinar] via @sejournal, @hethr_campbell
- Join us next week for actionable search marketing tactics
- Google PageSpeed Scores Updated with Lighthouse 8.0 via @sejournal, @martinibuster
- 80 Things to Check Before, During, and After Launching a Website
- These Big Social Media Platforms are Taking on Clubhouse: What Marketers Need to Know
- 3 Ways to Leverage Brand Champions for Your Business
- Google Marketing Live Announcements & More Digital Marketing News via @sejournal, @shepzirnheld
- Google vows to adjust global ad technology after settlement with French Competition Authority
- Is the Future of Retail Shoppable Video?
- Unusual start to a Google core update, don’t you think?; Monday’s daily brief
- Google on How to Use Keywords in Content via @sejournal, @martinibuster
- A day in the life of… Chris Sahota, CEO and Founder of Ciesco
- 5 Steps to Run a Project Post-Mortem Meeting [+ Key Questions to Ask]
- Google Can Forward Ranking Signals Without A 301 Redirect via @sejournal, @MattGSouthern
- Using Color to Enhance Your Design
- 5 Facilitation Mistakes to Avoid During User Interviews
- Google: Put Unique Content Above The Fold via @sejournal, @MattGSouthern
- Your Annual Target Audience Check-Up
- Moz Acquired By iContact With Plans to Improve SEO Toolset via @sejournal, @MattGSouthern
- Can You Be a Fractional CMO? This Quick Survey Will Show You
- 5 Reasons Your Company Needs to Hire a Fractional CMO
- Fractional CMO Versus an Internal CMO: Which One Do You Really Need?
- Best HR Software
- 5 Digital Marketing Skills You Might Not Have (But Definitely Need if You’re Running Ads)
- Moz Acquired by iContact Marketing Corp
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