Google Databoard

The continuing r-evolution of Google services/tools and its benefits for the marketing industry: Think Insights & Databoard

Google Databoard

Marketing paid services are struggling against the fact that Google offers the same tools at no cost. From analytical tools to tag management, from videoconferences to market researches, Google is offering to business a wide range of fundamental marketing (and web marketing) tools and services that improve day by day.

For example, Google Tag Manager has been launched silently in October 2012 and “is now (July 2013) serving twice the amount of traffic it was in April 2013”. At the same time, Google is planning to standardise one of GTM’s core features, the Data Layer, through a specific “Customer Experience Digital Data Community” Group born on the W3C site (source: Analytics Blog).

Whilst Google is closing down many services (among the others Wave, Buzz, Reader, Latitude) or reshaping functions and integrating tools – for example website optimizer integrated into Google Analytics, GA Conversions Goals can be imported into Adwords, Adwords remarketing lists can be done through GA and G+ gaining centrality on all aspects, from being considered a top SEO ranking factor to pushing communication through Hangouts – it keeps on launching new services whose strengths are: cool, free, easy, accessible.

A recent site that worth a visit, mostly by marketers and communicators, is Think Insights, a collection of market research for many industries. Among cool examples here’s a Japan-based English language school whose classroom are made through Google Hangouts.

It includes also the Databoard, that “lets you explore insights from Google research studies, share them with others, and create your own custom infographics”. Unfortunately at the moment data are available only for the US.

Through Databoard, as an example, I’ve made for you an infographic showing key facts about use of smartphones in the US (2013). It’s time for you to build your own infographic!



ALtavista UI

July 2013: goodbye Altavista and Google Reader

ALtavista UI

One of the first Altavista UI.

After 14 years, starting from 8th July, the search engine Altavista will be redirected to its current owner Yahoo!.

Altavista used to be the top search engine in many countries until Google took over in 2001.

SE market nowadays is a restricted oligopoly in comparison with the peak of variety between 90s and 2000s but, inside the few ruling brands (Google, Yahoo!, Bing) social media users can gain an important influence for site rankings, based on reputation (something that doesn’t necessarily mean popularity: Panda rulez).

How many people use Google as entry point for other services like Wikipedia, Tripadvisor, Hotels or or your best recipe’s portal? Search engines have been loosing power on many fields but they still work as an entry point: they became a browser rather than a service (and Google Chrome was a great intuition on that sense… it’s weird to think of a Chrome user setting up Bing as standard search engine).

In the same month, another well known and quite popular service, this time in the Google family, closed down: Google Reader. Apparently it wasn’t as much profitable as Google expected but, IMHO, its closure is a move by Google towards big publishers that want to impose their paid channels rather than letting users choice their best blogs.
Google has launched Currents, an app to subscribe and read popular newspapers/magazines (webzine sounds too old nowadays that press became online-based). Other services, similar to Google Reader, are chasing the empty arena, starting from Feedly that took the highest share of users.

Someone still defending printed press risks to jump to a digital stage where feed readers are obsolete.

To find out more about destiny of old search engines read this interesting post by Dennis Sullivan on Search Engine Watch.