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Ferruccio Lamborghini

Marketing according to Ferruccio Lamborghini. The importance of customer service (video interview)

The importance of customer service, which is fundamental for a successful company. Something that unfortunately many companies never learn.

Video extracted from an interview with Ferruccio Elio Arturo Lamborghini (1916–1993), the Italian entrepreneur, founder of the Lamborghini car manufacturer.

Periodic Table of Content Marketing free download

The periodic table of Content Marketing: free infographic download

YAPT! (=Yet Another Periodic Table!)

After SEO and Google Analytics, it is time for Content Marketing. Recently periodic tables have become a very fashionable way to provide an (almost complete) overview of digital topics.

Content is king after all – many expert keep on saying – and Chris Lake has just built its periodic table, an interesting infographic published by Econsultancy.

The Periodic Table of Content Marketing, by Chris Lake – free download (png image)

The Periodic Table of Content Marketing - free download

 

The author stated that the table is far from being definitive – the whole environment is affected by frequent changes after all – but it seems a very good overview/check list of such important area for all (digital) marketers.

Its elements have been divided into 8 main areas:

  1. Strategy
  2. Format
  3. Content Type
  4. Platform
  5. Metrics
  6. Goals
  7. Sharing Triggers
  8. Checklist

Can we say “that’s all folks”?