In the meantime Google Analytics since its first launch in November 2005 (invitation-only, the public definitive release was not available until middle 2006) has been further developed to reach the current stage where it is offered in two versions: free and paid (Premium).
A little curiosity: despite being dismantled, #Urchin name is still alive in GA cookie UTM, acronym of Urchin Traffic Monitor, and UA that compose GA ID’s and stands for Urchin Analytics (and not for Universal Analytics, the new advanced release still not fully integrated with other Google products though).
Let’s have a look at GA branding during the years. Most of long-term users will certainly remember some if not all of the following logos:
7) The new Google Analytics 360 Suite launched in March 2016 has a new set of logos and here GA, that just became part of the suite, has a new design (no more up and down, just a positive trend this time), keeping the same colour.
https://www.paolomargari.it/wp-content/uploads/2014/02/ga-urchin.jpg75209Paolo Margarihttps://www.paolomargari.it/wp-content/uploads/2018/04/paolo-margari-1.pngPaolo Margari2014-02-23 12:31:282014-02-23 12:31:28Logo history of Google Analytics