Exploding Topics by Brian Dean analyzed Google search volume growth for the most well-known SEO tools between 2014 and 2019.
Here’s the ranking of SEO Tools based on Google search volume growth over the last 5 years:
- KWFinder (Score: 6.12) – Keyword finder
- Google Search Console (Score: 5.75) – Checkup of index status
- Keywords Everywhere (Score: 5.56) – Browser add-on for Chrome or Firefox
- Answer The Public (Score: 4.45)
- Ubersuggest (Score: 4.24) – Keyword suggetsion
- SEMrush (Score: 4.08) – Full-Stack SEO Platform
- Seobility (Score: 4.02) – Full-stack SEO Platform
- Serpstat (Score: 3.69) – Full-stack SEO Platform
- Ahrefs (Score: 3.66) – Website and competitor audit
- GTmetrix (Score: 3.14) – Check site-speed and optimise performance
- Screaming Frog (Score: 2.33) – Map web pages
- SEOquake (Score: 1.02)
- Yoast SEO (Score: 0.87) – WordPress plugin
- Can I Rank (Score: 0.6)
- Google Keyword Planner (Score: 0.33) – Available with a Google Ads account
- Seed Keywords (Score: 0.24)
- Siteliner (Score: 0.09)
- Moz (Score: -0.08)
- Long Tail Pro (Score: -3.62) – Long-tail keyword suggestion
- Majestic SEO (Score: -3.63) – Ranking of many authority factors
- WooRank (Score: -4.22)
The above ranking is not based on their market share or usefulness, but it’s rather an indicator of their popularity among users.
Some of them are free (like Google Search Console or UberSuggest integrated in Neil Patel’s website), others are freemium, others are paid.
Among them, few are full platforms with many features including also non-SEO functionalities, others are only providing niche insights or services (like YoastSEO that is a very popular WordPress plug-in), but are still valuable.
Personally, I still believe that it’s better to test and improve search ranking of a website using a range of tools (and anyone has its own recipe or preferences), but still, focus on one that can provide many aspects. The most valuable platform, including everything you need to do SEO, is SEMRush, that has increased its features in recent years.
Disclaimer: this post contains some affiliate links