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Latest Digital Marketing News & Insights
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- Guide to Google Analytics 4 Checkout Journey Report
- X Showcases New Connected TV App
- Google delays third-party cookie demise yet again
- Meta Announces Updates for its Ray Ban Smart Glasses, Including New AI Elements
- New Data Suggests That Threads is Now Seeing More Daily Users in the US Than X
- Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalists
- Google Explains A Weird Domain Migration Outcome via @sejournal, @martinibuster
- Celebrating International Creator Day
- How Agencies Can Survive and Thrive in an AI-Crazy World
- 8 Best Free Google SEO Tools
- Are Glitches Leading to Higher Costs?
- Personalization: The Secret Weapon B2B Companies Are Not Using
- Top Hurdles B2B Buyers Face in Online Purchasing
- The 7Cs of Social Media Marketing [Infographic]
- Female Founder Of A Billion-Dollar Company: 10 Signs You’re An Entrepreneur
- How to Find and Use Competitor Keywords
- What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited – how to think about m&a
- Best Personal Website from Marketers, Creators, and Other Business Professionals Who’ll Inspire You
- How to Answer ‘What Makes You Unique?’ & Stand Out in Your Next Interview
- Boost Your Revenue: Amy Porterfield’s Tips for Adding a Digital Course to Your Business
- Overcome Change Fatigue and Boost Your Content Strategy
- How To Address Middle And Bottom Of Funnel Pain Points via @sejournal, @alexanderkesler
- Find the Best Affiliate Software: Boost Sales & Improve Management in 2024
- How to Create a Successful Affiliate Program for Your Business
- How Newsweek is pursuing audience and revenue growth this election year
- Temu’s ad blitz exposes DTC turmoil: decoding the turbulent terrain
- Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
- Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades
- WTF is the CMA — the Competition and Markets Authority
- Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic
- EU Investigators Launch Probe Into TikTok’s Latest Growth Initiative
- TikTok Launches STEM Content Competition to Encourage Education
- Snapchat Outlines Efforts to Support Civic Participation Ahead of 2024 Election
- B2B Demand Generation: Can Any B2B Marketer Ever Actually Create Demand?
- Salesforce-Informatica Deal Falls Apart
- Regtech Customer Experience: The Secret to Customer Satisfaction?
- Brands are still investing big in sponsored content on social media April 22 Banks must grapple with social media’s inherent risks April 22
- Meta Opens Up its VR Operating System to Third Party Hardware Makers
- Meta Opens Up VR Operating System to Third-Party Hardware Makers
- Instagram Adds New Options for Creator Subscriptions
- El negocio femenino de Wrangler crece gracias a la moda vaquera
- Las marcas de cuidado masculino encuentran su espacio en TikTok
- Google Confirms Links Are Not That Important via @sejournal, @martinibuster
- Why The Sales Team Hates Your Leads (And How To Fix It)
- Facebook Stories Publishing: Best Practices and Tips for Success
- 8 Best YouTube Keyword Research Tools
- Celebrate Earth Day with these YouTube creators
- Number of Ads Per Ad Set
- How To Get More Views on TikTok: 15 Fool-Proof Tips
- 4 Ways to Approach Creative Testing with Meta Advertising
- How to Become an SEO Lead (10 Tips That Advanced My Career)
- Scaling Your Event Program for ROI
- Experiments we are running and Tools we are using
- AInsights: Microsoft’s Pseudo Acquisition of Inflection AI and What it Means to Business Customers and Investors
- 6 Short-Form Video Trends Marketers Should Watch in 2024 [New Data]
- #OpenToWork: Are LinkedIn Photo Frames Actually Helpful?
- Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]
- The Top 30 Social Media Influencers Worldwide via @sejournal, @theshelleywalsh
- 7 Content Marketing Conferences to Attend in 2024
- Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered via @sejournal, @adsliaison
- Google DeepMind RecurrentGemma Beats Transformer Models via @sejournal, @martinibuster
- Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?
- The Guardian US is starting its pursuit of political ad dollars
- Inside X’s latest, desperate attempt to beguile advertisers
- AI Briefing: How AI misinformation affects consumer thoughts on elections and brands
- The stalemate of sustainability: Who holds the responsibility of cutting carbon from digital ads?
- How much is Possible’s future in Michael Kassan’s hands?
- How Amazon Prime’s ‘Fallout’ series highlights the power of post-apocalyptic video game IP
- 8 Top Customer Intelligence Platforms (2024)
- 10 Paid Search & PPC Planning Best Practices via @sejournal, @LisaRocksSEM
- Workaround to Access Ads Manager Updates
- It’s Time for a New Genre of Leaders: A Conversation in Australia with My Friend, Dave Anderson
- Google On 404 Errors And Ranking Drops via @sejournal, @martinibuster
- 5 Powerful Local SEO Tools to Get More Customers
- Did Meta Just Top ChatGPT With Its Release of Llama 3's Meta AI?
- Google On Diagnosing A Deindexed WordPress Site via @sejournal, @martinibuster
- Configure Your Funnel for Conversion Leads
- Taylor Swift’s ‘Fortnight’ era is upon us
- Automating Customer Service & Employee Tasks for Better CX
- Will AI End Traditional Search Engine Marketing?
- 5 Ways Diversity and Inclusion Impact the Customer Experience
- Google Answers Whether Having Two Sites Affects Rankings via @sejournal, @martinibuster
- Google Answers If Changing Web Hosting Affects SEO via @sejournal, @martinibuster
- 11 YouTube analytics tools to improve your marketing in 2024
- 12 Design Recommendations for Calculator and Quiz Tools
- The Wizard of Oz Method in UX
- Meet creators observing Ramadan with their content
- Remove Performance Goal Options
- SEO for a New Website: 10 Easy Steps
- The State of SEO in 2024
- Should Your Brand Shout Its AI and Marketing Plan to the World?
- 25 WordPress Alternatives Best For SEO via @sejournal, @lorenbaker
- 5 Best Sites to Buy YouTube Views (Real & Cheap)
- How to Deal With Difficult Clients of Social Media Agencies
- Meta AI rolls out several enhancements across apps and websites with its newest Llama 3
- Industry flirts with making the Possible conference a must-attend tentpole event
- As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators
- Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
- Why the New York Times is forging connections with gamers as it diversifies its audience
- Meta Integrates Google & Bing Search Results Into AI Assistant via @sejournal, @MattGSouthern
- Unleashing the Power of Content Calendars: Tips & Tools for Content Organization
- Mastering Facebook Ads: Learn How To Maximize Your ROI and Build a Powerful Brand
- Customer Service Training: 8 Strategies to Empower Your Team
- 3 Emerging Tactics for Successful Cookieless Audience Targeting
- Guide for Perfect Sales and Marketing Alignment
- Retail media can be a powerful component of loyalty marketing, says POSSIBLE panel April 18 The era of influencer efficiency is here April 18
- How to Restore Your Ad Audiences with First-Party Contact Data
- 2024 WordPress Vulnerability Report Shows Errors Sites Keep Making via @sejournal, @martinibuster
- Battling for Attention in the 2024 Election Year Media Frenzy
- Google On The SEO Impact Of 503 Status Codes via @sejournal, @MattGSouthern
- Homepage SEO: How to Create an SEO-Friendly Homepage
- Celebrate spring with floral illustrations on Google Books
- Rene’s Top Five on YouTube: April 18, 2024 edition
- Mozilla Squeezes More Speed From Firefox Browser via @sejournal, @MattGSouthern
- B2B Podcasting: The What, Why and How of Better B2B Podcasts
- The Writing Secrets That Create Billionaires | David Perell
- 14 Sprout Social features you might not know about
- How to Use Influencer Marketing for Retail | Social Pulse Podcast, Ep. 1
- Post Performance Report: Brands creating AI-generated content with intention
- How US Small Business Owners Feel About a TikTok Ban [Infographic]
- Are you ready for Coachella Round Two?
- Four Questions to Help You Balance Content Volume and Relevance
- UTM Codes: How to Create UTM Tracking URLs on Google Analytics
- How to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds
- 16 Best Bulk Email Services for 2024
- 5 Real-Life Ledes That Kinda Work (and How They Could Be Better)
- Google Ends Video Carousel Structured Data Test via @sejournal, @martinibuster
- Extending Your Schema Markup From Rich Results To A Knowledge Graph via @sejournal, @marthavanberkel
- Girl Math: What’s Behind the Viral Trend and What Do Marketers Need to Know?
- Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’
- Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
- Mobile esports reaches new heights in 2024 with a boost from Saudi Arabian investment
- Walmart rolls out a self-serve, supplier-driven insights connector
- Meta’s Threads expected to have ads this year
- It’s Time to Rethink Your Meta Ads Strategy
- The Daily: How to make your brand the right amount of safe, vertical video ads for TV, and Hulu content on Disney+ April 18
- 15 High-Growth Space Companies & Startups
- 10 Hidden Hacks to Beat the LinkedIn Algorithm in 2024
- The 12 Best SEO Services in 2024
- How the Threads Algorithm Works in 2024 [GUIDE]
- Content Creator 101: Complete Guide for Brands AND Creators
- 32 Instagram Features Marketers Need To Know in 2024
- 400+ Instagram captions and ideas to get you through every season in 2024
- AInsights: The Future of Google Search Ain’t What It Used To Be; The Rise of Ignite Moments
- New YouTube Shorts Ad Opportunities For Brands via @sejournal, @MattGSouthern
- HARO Has Been Dead for a While
- Social Media Advertising: Cost, Benefits, and Tips for 2024
- With a new ‘answer engine,’ Brave browser adds another generative AI tool for search
- Google Search & Maps Get Upgrades For Greener Travel via @sejournal, @MattGSouthern
- Preparing For 3rd-Party Cookie Deprecation: How To Adjust Your Data Collection Strategy via @sejournal, @hethr_campbell
- Wix Partners Can Now Sell Templates in Wix Marketplace via @sejournal, @martinibuster
- Brave Announces AI Search Engine – Shares Insights For SEO via @sejournal, @martinibuster
- NBA CMO Henault: How the league added music and fashion to its bench strength
- 9 Chatbot builders to enhance your customer support
- Retail media’s evolution: How retailers are finding a way to break in and stand out
- ‘Beginning to be the practical’: GE global CMO Linda Boff on the evolution of AI in marketing
- Find more sustainable ways to get around, with new Maps and Search updates
- General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application
- 40 Free Resume Templates for Microsoft Word (& How to Make Your Own)
- How to Create an Email Newsletter [+ Expert Tips & Checklist]
- Indie agency group Meet The People to add True Independent Holdings to expand media offerings
- How To Use Testing To Create a Competitive Advantage
- 22 Places You Should Be Sharing Your Content via @sejournal, @_kevinrowe
- How Search Generative Experience Will Affect Local SEO & Businesses via @sejournal, @JRiddall
- Google Tag Manager Button Click Tracking in Google Analytics 4 & Facebook Ads
- Publishers test new TikTok feature that adds links to organic videos
- Q1 ad rundown: there’s cautious optimism amid impending changes
- Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement
- TikTok presiona a las marcas a publicar fotos en lugar de vídeos
- Google Clarifies Vacation Rental Structured Data via @sejournal, @martinibuster
- Google Expands Auto Ads with “Ad Intents” Sponsored Links via @sejournal, @MattGSouthern
- How Standardizing Your Sales Process Boosts Overall Conversion
- Google Strengthens Search Console Security With Token Removal Tools via @sejournal, @MattGSouthern
- Link in bio: The complete guide to maximizing engagement
- PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners
- Mastering Digital Acquisition: Efficient Strategies for Enterprise-Level Success via @sejournal, @lorenbaker
- How to Easily Fix a Slow-Loading WordPress Dashboard
- Google Ads Introduces Generative AI Tools For Demand Gen Campaigns via @sejournal, @MattGSouthern
- How Campbell’s and GSK’s multi-platform campaigns achieved authentic audience responses
- How lack of motivation could be seen as a hindrance to solving programmatic fraud
- Butterfly Effect: How Core Updates Make Subtle User Intent Changes via @sejournal, @Kevin_Indig
- AInsights: Google Released a Prompting Guide 101 to Advance GenAI Prompting Skills and Outcomes
- Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
- VaynerMedia CEO Vaynerchuk: Media, creative agencies must reunite to create ‘common sense’ marketing solutions
- 34 High-Ticket Affiliate Marketing & Partner Programs 2024 via @sejournal, @kristileilani
- 10 Best Facebook Marketing Tools to Create Winning Strategies
- How HubSpot's Social Team Grew Their LinkedIn Presence by 84% in Six Months, According to HubSpot's Director of Social
- How to Build an Inclusive SEO Strategy That Attracts and Converts More Customers
- The Best Times to Post on Social Media in 2024 [New Data]
- What is an editorial calendar? Your Guide to Editorial Calendars [Examples + Templates]
- Think Like a Golfer To Create a Winning Content Strategy
- Google On Hyphens In Domain Names via @sejournal, @martinibuster
- 12 Types Of Google Ads Extensions, Now Assets via @sejournal, @brookeosmundson
- How Do Keyword Optimizations Change After Helpful Content Update? via @sejournal, @rollerblader
- 24 Effective Link Building Tactics That Work In 2024 via @sejournal, @Brian_W_Gareth
- Indie agency Left Off Madison takes a right turn into live shopping
- Why Nylon is bringing back print
- Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness
- Digiday+ Research: Publishers take their focus off events as revenue dips
- Here’s how some esports orgs are positioning themselves to withstand esports winter
- WTF is the American Privacy Rights Act
- 8 Top Data Management Tools (2024)
- Organic vs. Paid Social Media: Differences and Strategic Tips
- The Daily: GenAI and healthcare, part 1—How consumers are using GenAI to look up health information and how physicians feel April 15 Cooking is the most popular form of influencer content on social media April 12
- Google Ads To Retire Customizers For Text Ads via @sejournal, @MattGSouthern
- Google Is Still Gen Z’s Top Search Engine, Study Shows via @sejournal, @MattGSouthern
- The state of publisher revenue | Pathways to total revenue optimization in 2024
- YouTube's Pedro Pina answers your top questions
- How to Create a Custom Page in WordPress
- Amazon y Apple son las marcas favoritas de niños y adolescentes en Estados Unidos según encuesta
- AInsights: Nvidia’s Advancements in AI Compute, AI-Powered Humanoid Robots, and Connecting Omniverse to Apple’s Vision Pro
- A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content
- Why Marketers Should Be Excited About LinkedIn’s New CTV Ads for B2B Campaigns
- Cómo YouTube Shopping aumenta su capacidad de competencia en el comercio en redes frente a TikTok
- Social Media SEO: 10 Social Media Strategies to Boost SEO
- 23 Blog Format Examples That Drive ROI (+ Expert-Backed Takeaways & Tips)
- Everything You Need to Know About YouTube Affiliate Marketing in 2024 (+ Expert Tips & Examples)
- 27 Best About Us and About Me Page Examples of 2024 [+Templates]
- Reddit Post Ranks On Google In 5 Minutes – What’s Going On? via @sejournal, @martinibuster
- Google E-E-A-T: What Is It & How To Demonstrate It For SEO via @sejournal, @MattGSouthern
- Search Marketing Generalists Vs. Specialists: Pros And Cons via @sejournal, @coreydmorris
- AI to take center stage at Possible conference this week
- AI Briefing: Cloud giants’ AI ambitions create new partnerships — and new competitive concerns
- Amid digital marketing changes, Ibotta turns to brand-building efforts
- Ad industry prepares for ‘tipping point’ this year in sustainability
- Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives
- Meta advertisers are adrift in adversity as bug-filled problems persist
- Put on your softest slippers to step into the world of cozy gaming on YouTube
- Google Limits News Links In California Over Proposed ‘Link Tax’ Law via @sejournal, @MattGSouthern
- Mastering Social Media ROI: Steps to Empower Your Team
- Query Deserves Ads Is Where Google Is Headed via @sejournal, @martinibuster
- 7 Top Social Media Monitoring Tools and Why You Need Them
- 21 Best WooCommerce Plugins for Your Online Store
- Local Keyword Research: 4 Easy Steps to Attract More Customers
- 3 Types of Online Calculator and Quiz Tools
- AI UX-Design Tools Are Not Ready for Primetime: Status Update
- The Best of Ahrefs’ Digest: March 2024
- Impact of dubbing on MrBeast’s YT is crushing, Adding NYT bestseller to ad increased CTR by 19%, and Each negative keyword adds 2.3% CTR
- 5 Psychological Tactics to Write Better Emails
- The Science of Productivity: How to Get More Done in a Day
- 10 Paid Search & PPC Planning Best Practices via @sejournal, @LisaRocksSEM
- Why Marketers Should Care About Google’s Potential HubSpot Acquisition
- Google Unplugs “Notes on Search” Experiment via @sejournal, @martinibuster
- Jaejae of MMTG guides YouTube's Lyor Cohen to the world of K-Pop
- Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
- How PGL used influencer co-streams to supercharge esports viewership
- Snapchat’s relationship with publishers is still pretty complicated
- Can AI analyses about AI content reveal anything about AI and copyright?
- ‘More distrust in the marketplace’: Agency execs press pause on Forbes spend after domain spoofing report
- 7 Way to Use Our Visitor Insights Tools
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