European Digital Week - Social Media Marketing, LinkedIn KPI

Paolo Margari at the European Digital Week 2020: Video & Social Media Marketing International Conference

I am glad to announce that I will be speaking at the Video & Social Media Marketing International Conference, a Virtual Event from 23 to 26 September 2020, part of the European Digital Week 2020

📌 SESSION: “Enhance your social media dataset to build insightful KPI’s

For Q&A join the LinkedIn group

Summary

Social platforms offer a highly valuable snapshot of your brand and product’s health. From prospects to leads, from customers to employees – including enthusiasts and evangelists as well as haters and trolls – the full range of users that learn and interact with your social channels are continuously shaping your brand equity.

What are you looking at to measure and improve your campaign performance?

Looking at the right KPIs, beyond the usual suspects, and thinking of social channels not just as broadcast, amplifier or communication tools, but also as customer feedback and market research platform gives valuable information to improve communication (content, tone of voice, style) and the product portfolio – or at least its perception.

During the presentation, we’ll look at how to build a social performance dashboard with actionable insights, easy to understand by different stakeholders. With some little hacks to your dataset, it is possible to explore performance under different points of view, going beyond the usual metrics, by creating new ones and adding more meaning and context to your social media analysis.

Learning outcomes

  • What are the most successful posts on LinkedIn
  • How to build an advanced social media performance dashboard on Google Data Studio
  • Verify if a good performance on social networks corresponds to a conversion on your website
  • Why good engagement KPIs on social media don’t always correspond to successful content

The event is organised by Ditech Media.

Do you want to attend the European Digital Week?

Join the European Digital Week here. If you’re interested to watch all the sessions, covering many topics, contact me to receive a promo code that allows a 40% discount (no affiliation).

Main topics covered during the European Digital Week:

  • International Cybersecurity & Digital Services Protection Conference
  • International Conference on Robotics, Automation & Artificial intelligence Systems. Legislation & Intellectual Property
  • International Conference on Innovation in Agriculture, Food and Biological Systems in the Digital Age
  • International Conference on Crypto Finance & Blockchain Technologies
  • International eCommerce & Omnichannel Transformation Conference
  • International Conference on Smart Cities, Smart Infrastructures and Smart Buildings
  • International Digital Healthtech, Healthcare & Pharmacy Conference
  • Fintech & Digital Banking Innovation Conference
  • Smart Industry & Digital Factory Technology Conference
  • International Conference on Supply Chain Management & Fulfillment Solutions
  • European Digital Innovation & Start-Up Summit
  • Video & Social Media Marketing International Conference
  • Digital HRM Conference. The Future of HR & Talent Management
1common Club - Tech and smart gadgets shop

1common Club, the shop for all tech and smart gadgets lovers

I’m proud to announce a newborn by Oltre.Digital!

1common Club is a brand-new collection of excellent tech devices, an uncommon club for everyone that loves useful technology. Not only prosumers but also people that want to improve their quality of life through the latest tech devices.

The staff carefully select best-selling tech gadgets and products, choosing among the ones with the best reviews, new arrivals from top brands and, obviously, the best prices in the market.

Users can find what’s trending, convenient, useful and cool, for themselves or as a memorable gift – they can also keep a wishlist.

Not least, there is a Smart Video Magazine with reviews about the latest technology trends and gadgets.

Visit 1common.Club now!

Top SEO tools by Google Search Volume Growth: the status in 2020

Exploding Topics by Brian Dean analyzed Google search volume growth for the most well-known SEO tools between 2014 and 2019.

Here the full findings.

Top SEO Tools 2020

Here’s the ranking of SEO Tools based on Google search volume growth over the last 5 years:

  1. KWFinder (Score: 6.12) – Keyword finder
  2. Google Search Console (Score: 5.75) – Checkup of index status
  3. Keywords Everywhere (Score: 5.56) – Browser add-on for Chrome or Firefox
  4. Answer The Public (Score: 4.45)
  5. Ubersuggest (Score: 4.24) – Keyword suggetsion
  6. SEMrush (Score: 4.08) – Full-Stack SEO Platform
  7. Seobility (Score: 4.02) – Full-stack SEO Platform
  8. Serpstat (Score: 3.69) – Full-stack SEO Platform
  9. Ahrefs (Score: 3.66) – Website and competitor audit
  10. GTmetrix (Score: 3.14) – Check site-speed and optimise performance
  11. Screaming Frog (Score: 2.33) – Map web pages
  12. SEOquake (Score: 1.02)
  13. Yoast SEO (Score: 0.87) – WordPress plugin
  14. Can I Rank (Score: 0.6)
  15. Google Keyword Planner (Score: 0.33) – Available with a Google Ads account
  16. Seed Keywords (Score: 0.24)
  17. Siteliner (Score: 0.09)
  18. Moz (Score: -0.08)
  19. Long Tail Pro (Score: -3.62) – Long-tail keyword suggestion
  20. Majestic SEO (Score: -3.63) – Ranking of many authority factors
  21. WooRank (Score: -4.22)

The above ranking is not based on their market share or usefulness, but it’s rather an indicator of their popularity among users.

Some of them are free (like Google Search Console or UberSuggest integrated in Neil Patel’s website), others are freemium, others are paid.

Among them, few are full platforms with many features including also non-SEO functionalities, others are only providing niche insights or services (like YoastSEO that is a very popular WordPress plug-in), but are still valuable.

Personally, I still believe that it’s better to test and improve search ranking of a website using a range of tools (and anyone has its own recipe or preferences), but still, focus on one that can provide many aspects. The most valuable platform, including everything you need to do SEO, is SEMRush, that has increased its features in recent years.

 

Disclaimer: this post contains some affiliate links

 

Italian food ecommerce

Discover Spaccio Italia, the e-commerce of Italian gastronomic excellence

I am happy to announce the launch of SpaccioItalia.com, an e-commerce platform that offers an accurate selection of Italian gastronomic products on sale in over 50 countries. It’s a new arrival by Oltre Digital.

We have chosen over 4000 excellent grocery products, almost all Made in Italy, with attention to nutritional aspects, as well as a mix of tradition, innovation and taste.

Discover the surprising products of Spaccio Italia and with them the flavours of authentic Italian cuisine.

e-scooter brussels voucher scooty felyx

Get one hour of free rides on electric scooter in Brussels – Felyx & Scooty vouchers

* IMPORTANT UPDATE *

Scooty discontinues its scooter sharing service in Brussels and Antwerp

Here’s the email sent on Monday 27th July 2020 by Scooty to all its customers:

It’s easy. I’m not talking of the kick scooters known in French as trottinettes or in Italian as monopattini. I’m talking of real scooters, like Vespa, but electric. Brussels offer many solutions of green mobility In Brussels there are a few companies such as Villò (heavy normal bikes, quite cheap, they can be linked to your Mobib card and can be taken and left only at their own stations) or e-bikes such as Billy (blue) and Jump (red, by Uber), available everywhere, despite frequent acts of vandalism. Then, there are a lot of kickscooters companies like Lime, Poppy, Dott. Some companies are already out of the local market, like Bird, the first kickscooter network in the city, that lasted only a few months (I was a charger, quite hard to find any around). Their fast proliferation is causing issues to the traffic. They aren’t that safe and some cities, like Milan, banned them.

The most popular e-scooters are Scooty – red color, it was the first to appear a few years ago – and Felyx, green colour, newest. Their mobile app and website are very similar, as well as the scooters. There are also a few Poppy – the company offers also kickscooters and cars.

Unfortunately, their speed is limited by law to 49Km/h, which is fine to get anywhere in Brussels in a matter of minutes. Still double speed than the kickscooters or a bike. The normal cost is around 25 cents/minute unless you decide to park and wait (in that case it’s just 7 cents/minute).

You can find the closest e-scooter on the map and book it. It won’t be taken for 15 minutes, the time you need to unblock it and start your ride. Scooty offers the possibility to block it for longer, up to 30 minutes, but the difference between the first 15 minutes and the limit of 30′ is paid at parking rate (7 cents/min).

Normally, they have two helmets inside, but sometimes you will find only one. Scooty has two sizes (M and XL) whilst generally Felyx has only XL.

Before parking check the area you’re going to. They can’t be taken or parked all over the city. Some communes out of the 19 that compose Brussels region aren’t covered.

Just register to the two services and you can receive a free credit of 30 minutes on each service using the vouchers below.

To benefit of the credit you have to register a brand new account clicking the links below and using the related coupon codes:

  • SCOOTY: eG32mwQA – service discontinued since 27/07/2020

  • FELYX: oju4PGqJ

Spread the voice among your friends in Brussels! 

 

Ferruccio Lamborghini

Marketing according to Ferruccio Lamborghini. The importance of customer service (video interview)

The importance of customer service, which is fundamental for a successful company. Something that unfortunately many companies never learn.

Video extracted from an interview with Ferruccio Elio Arturo Lamborghini (1916–1993), the Italian entrepreneur, founder of the Lamborghini car manufacturer.

LinkedIn social Media performance dashboard built on Google Data Studio

Enhance your social media dataset to build and visualise insightful KPI’s [Free PDF]

Enhance your social media dataset to build insightful KPI’s from Paolo Margari


Above, you can find the slides I presented at Digital First 2019, the leading digital event in Belgium (Brussels, 16-17 October 2019).

Paolo Margari (SWIFT) at Digital First 2019

Social platforms offer a highly valuable snapshot of your brand and products health. From prospects to leads, from customers to employees – including enthusiasts and evangelists as well as haters and trolls – the full range of users that learn and interact with your social channels are continuously shaping your brand equity.

What are you looking at to measure and improve your campaign performance?

Looking at the right KPIs, beyond the usual suspects, and thinking of social channels not just as broadcast, amplifier or communication tools, but also as customer feedback and market research platform gives valuable information to improve communication (content, tone of voice, style) and the product portfolio – or at least its perception.

During the presentation, I have shown how to build a social performance dashboard with actionable insights, easy to understand by different stakeholders. With some little hacks to your dataset, it is possible to explore performance under different points of view, going beyond the usual metrics, by creating new ones and adding more meaning and context to your social media analysis.