Customer Email list on Adwords: social is getting closer to search
Digital Marketing
New powerful targeting opportunity available in Google Adwords.
Customer Emails List (aka digital stalking) allows digital marketers to show ads on Google Search, Display Network, Gmail (new format available through the GDN options) or…
Average Digital Media Consumption per Device [Infographic]
Digital MarketingSome insights about the Average Digital Media Consumption per Device in 2015
2015
Upload campaign cost data into Google Analytics: a new free tool available
Digital Marketing
Importing click and cost data for non-Google search engines and campaigns into Google Analytics allows to compare performance data for Google and non-Google campaigns.
OWOX, a #Google Analytics Partner, has created a free add-on that helps…
Google Adwords hint: add a free advertising space on Youtube videos through CTA-overlay
Digital Marketing
You have a #Google Adwords account, and you have linked it to a youtube account. Why don't exploit the opportunity to get free Call-to-Action overlay link placed on your video(s)?
If you have an AdWords for #video TrueView ad, you can now…
Top engagement drivers: how to get viral on Facebook
Digital Marketing
#Facebook Page Insights, among other things, help to identify what is the most engaging content for your audience. Some content gets viral, while other doesn't get noticed at all.
Every content is a meme: some memes survive, going…
Discrepancy between conversions on Google Analytics and Facebook advertising reports: VTC vs CTC
Digital Marketing
Have you ever encountered a discrepancy between #Google Analytics performance reports by channel and what's reported by advertising platforms' reports, for example, #Facebook? The former is usually less generous than the latter, and you don't…
Changes on the Google Display Network: "Other Interest" category will be turned off in January 2015
Digital Marketing
The "google display network" (GDN) (formerly referred to as the "content network") shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense and DoubleClick, the other side of the Google…
Tips to promote mobile apps through digital channels
Digital Marketing
Making a #mobile app is not the final step to reach a broad mobile audience. In fact, your amazing app can be discovered only by a few friends if you do not push it in the market - or better, in the right market segment(s) - hopefully catching…
Unsplash: free do-whatever-you-want hi-res stock photos
Digital Marketing
In the era of copyleft and open source, there are still many cases when people steal images for their private purpose with no quoting, no backlink (or no-follow backlink), no request for permission.
If not the ultimate solution it seems…
How to add a Facebook Conversion Pixels through Google Tag Manager
Digital Marketing
Facebook Conversions Pixels are great tools not just to monitor website or mobile apps conversions - those can also be controlled through #Google Analytics after tagging URLs - but they are also one of the tools needed to optimise campaigns…
How to increase Facebook organic reach: content and audiences are two key factors
Digital Marketing
IS FACEBOOK ORGANIC REACH DEAD? Interesting insights by Kimanzi Constable in his post "5 Reasons Why Social-Media Marketing is Overrated". However, I don’t take for granted his first assumption telling that “Organic reach is pretty close…
MoreMetrics imports additional Social Media metrics into Google Analytics
Digital Marketing * The service MoreMetrics has been discontinued *
MoreMetrics is a new free service provided by the Italian startup Bryo to help you importing some core Social Media metrics like Facebook fans or Twitter followers into any Google Analytics…
Did you know Google+ Ripples? It helps you monitor shares of a post on Google Plus
Digital Marketing
UPDATE: Google+ Ripples has been terminated on 20th May 2015.
Last 20 January, the Google webspam team leader Matt Cutts posted about decay and fall of guest blogging for SEO. Whatever he says in his blog sound like the Bible for…
La tavola periodica del Content Marketing (scarica gratis l'infografica)
Digital MarketingDopo la SEO e Google Analytics, è giunto il momento del Content Marketing. Ultimamente le tavole periodiche sono davvero di moda per fornire una panoramica (quasi completa) di importanti settori del digital marketing.
Chris Lake ha…
The periodic table of Content Marketing: free infographic download
Digital MarketingYAPT! (=Yet Another Periodic Table!)
After SEO and Google Analytics, it is time for Content Marketing. Recently periodic tables have become a very fashionable way to provide an (almost complete) overview of digital topics.
Content is king…
Google Analytics under a chemical perspective: the periodic table (free pdf download)
Digital MarketingCan periodic tables be considered infographics? Whatever your answer is, what I am going to present here reminds me of the SEO periodic table published some time ago (and constantly updated).
It is an useful overview that can help beginners…
Localisation vs English: what's the best choice?
Digital Marketing
Internet expands market capabilities but language translation counts and has a cost.
I am going to present in a very simple way a case of International SEO concerning the opportunity to translate a site content to get more customers from specific…
E' Google il miglior giornalista 2013? La rete supera la fantasia, e la stampa
Digital Marketing
"Uno stimolo a cercare una strada che accomuni le esigenze dei nuovi mezzi di comunicazione a quelle del giornalismo più autentico".
Con questa motivazione la giuria del premio "È giornalismo" 2013 ha conferito il riconoscimento a Hal Varian,…
The continuing r-evolution of Google services/tools and its benefits for the marketing industry: Think Insights & Databoard
Digital Marketing, Notes & Updates
Marketing paid services are struggling against the fact that Google offers the same tools at no cost. From analytical tools to tag management, from videoconferences to market researches, Google is offering to business a wide range of fundamental…
July 2013: goodbye Altavista and Google Reader
Digital Marketing, Notes & Updates
After 14 years, starting from 8th July, the search engine Altavista will be redirected to its current owner Yahoo!.
Altavista used to be the top search engine in many countries until Google took over in 2001.
SE market nowadays is a restricted…
Facebook business pages: how to bypass paid advertising to get more likes and engagement
Digital Marketing
This post is for business that own an ecommerce site, a Facebook page and possibly other channels. Nothing unethical or forbidden: it's just a soft trick to get more likes and engagement avoiding paid advertising.
Steps
set up a voucher…
Event Tracking Automation for Google Tag Manager: downloads, outbound links, email, podcasts
Digital MarketingUpdate: with GTM v2 many things changed. You can have a look at a comprehensive article by Simo Ahava on how to setup event tracking on Google Tag Manager.
Are you using Google Tag Manager? Great. There's a way to automate the process…
Google Analytics conversion goals now available on AdWords
Digital Marketing
In a post published on 29 April 2013, Google announced that
Starting in mid June, you'll be able to import your Google Analytics goals into AdWords shortly after they're configured. As usual, data for those goals will be available about two…
New Conversion Goal setup interface on Google Analytics
Digital MarketingMany people do not set up Goals on their ##google Analytics account. That's a shame, because despite not having an ##ecommerce website, Goals help them to 1) deep dive into the most challenging side of the analytics world (where the magic rule…
Flickr reloaded: new look for the (former) most popular photo sharing platform
Digital Marketing, Notes & Updates
On 21st May 2013 one of the most - if not the most - photo sharing site has been completely revolutionised on its appearance and few more aspects. After almost 10 years keeping more or less the same style, something new has just been revealed:…
Google Analytics custom filters to tidy up your metrics: how to split up social media from referrals
Digital MarketingNote: The Google URL Builder has been updated; therefore, I advice to have a look to this interesting guide written by Prateek Agarwal.
This post is about adding a custom filter to refine your Medium report on Google Analytics.
I am…
How to track each Google country search engine on Universal Analytics
Digital Marketing
Have you tested Universal Analytics by Google? If you haven't (yet), just create a new free GA profile and you will now have the option to choose between the old and the new route - which not surprisingly is still in beta.
You will…