HTTPS is a secure protocol that helps defend your visitors’ info by encrypting knowledge traveling between the internet browser and the server.
Google AdWords already recommends (and in some cases, requires) that every one URLs use the HTTPS protocol rather than HTTP to shield customers’ personal and money info.
As of April 2018, more than 57% of the Internet’s 137,971 most popular websites have a secure implementation of HTTPS (source: Alexa).
Starting from Chrome 68, expected to be released in July 2018, all HTTP pages will be market as “not secure”. This might cause a significant drop in traffic.
In terms of SEO, HTTPS is among the top Search Engine ranking factors.
If your website supports HTTPS and you run AdWords campaigns, make sure that the final URLs and mobile final URLs start with HTTPS – you can bulk edit this step wither on the platform, through Adwords editor or API.
If your website doesn’t support HTTPS speak with your webmaster or the CMS administrator and make sure that HTTPS is enabled on your server (double check with your hosting provider), then make sure that all internal links are HTTPS (on WordPress you can force them with specific plugins).
A free SSL service is LetsEncrypt, trusted and supported by the major hosting providers.
Any help? Get in touch!