A former prison a centre will be the base of a learning centre for human-right activists coming from critical countries, the BBC announced on 22 May. Students will learn how to run successful digital campaigns, looking at examples taken from the Arab Spring (mainly Facebook and Twitter). No many doubts that Western soft power...
Read more →Many people do not set up Goals on their Google Analytics account. That’s a shame, because despite not having an ecommerce website, Goals help them to 1) deep dive into the most challenging side of the analytics world (where the magic rule is learning by doing) and 2) learn more about a website, in...
Read more →Have you seen the new Flickr? On 21st May, one of the most – if not the most – photo sharing site has been completely revolutioned on its appearance and few more aspects. After almost 10 years keeping more or less the same style, something new has just been revealed: think that until few...
Read more →This post is about adding a custom filter to refine your Medium report on Google Analytics. I am not going to talk about the “direct / none” aggregate that unfortunately include also visits that are not direct accesses like a user typing your URL or a bookmark, but any other session missing server data...
Read more →Have you tested the Universal Analytics by Google? If you haven’t (yet) just create a new free GA profile and you will now have the option to choose between the old and the new route – which not surprisingly is still in beta. You will not see big differences on the User Interface, but...
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